A digital agency focused on web.
We are a creative team of designers and developers, building elevated websites in the heart of Silicon Valley.
Improved Digital Experience
Digital isn’t the word of the moment, it’s the way forward. At Astraness, we provide outcomes for brands and people through design, content, user experience, and strategy.
Vision
We are on a mission to be the best. Anything short of excellence is not acceptable.
Mission
We are passionate about what we do and we are determined to be the best in our industry.
Improved Digital Experience
There’s a whole wide world of media out there that we all consume daily, some mediums are perceived to be better than others but each is important depending on your individual needs and goals.
Leaving no stone unturned is the approach we take in developing a consumer-centered web design that makes the ride towards conversion feel effortless. To that end, we take a deep dive into your analytics and pour through every page identifying areas in which we notice customers fall off or bounce from your site. Identifying these consistent behavioral patterns and applying our immense and real-world tested knowledge is the point from which we start to formulate and develop a plan of action on improving the functionality of your site.
Chances are extremely high you’ve had a touchpoint with Shopify website even if you don’t know it and from the development side, not being pros at Shopify web design would be close to negligence on our part. Developing on Shopify isn’t as simple as tossing a few plugins together and calling it a day, the ability to design and customize via the platform is a skill and art in itself and it’s one we’re passionate about.
The beauty of it is that unlike all your other marketing costs, you do not have to pay anything to reach customers on your email list, you already have them! There are no print and postage costs. No production budgets for your photo or video shoot. No ad buys on TV or billboards.
We will create highly customized outbound campaigns via email, SMS, push notifications, and FB messenger. This is everything from strategy to the setup and oversight of the process.
These days, social media could very well be the first touch-point a potential customer has with your brand and we all know the power of making a good first impression.
More than that though, the numbers don’t lie and while everyone is using some facet of social media, one platform or another, few really get how to harness it effectively and direct it meaningfully.
Arguably the most important part is content. No matter how much we engage or leverage, without creating content that resonates with your current customer base as well as prospective customers, paid advertising will not be able to reach its maximum potential.
This isn’t done via guesswork, the same customer profiles we create for our other services are what we use to cultivate and conjure premium content that your customers enjoy. Enjoyment isn’t the goal though. The content also is tailor-made to be shareable and, most importantly, drive purchases. Check out our content creation services.
As we know it today, influencer marketing is a type of social media marketing that involves the endorsement of products, services, etc by people who have a dedicated following online and are looked at as experts in their niche. Pretty cut and dry. Influencers have the power to affect and guide purchasing decisions and because of that, there is immense value in adding them to your marketing mix.
Google Ads are those which appear when someone searches keywords relevant to your brand, product or service.
How they get there is a much more intricate process, but the easiest way to visualize it is as an auction. Because that’s literally what is happening.
Google determines which ads are shown through a ridiculously fast auction that takes place each and every time someone searches on Google and you bid per click on the keywords you want to advertise.
That’s not the end of the story though. Your ads are assessed on relevancy and usefulness which in the end are known as your Quality Score. A Google Adwords agency like ours works to improve this so your bid has a higher likelihood of winning.
Improved Digital Experience
Research, Strategy
The importance of this phase of the process can’t be stressed enough, without analyzing both your goals and your audience, creating a successful campaign is near impossible.
Design, Production
Jumping off from the info we gathered in the analysis phase, we develop a robust customer profile. To construct a successful marketing campaign, we must first profile what character traits the ideal customer has.
AGILE MANAGEMENT
We write our code with people in mind. This approach improves teamwork and simplifies upgrades to the code in the future installation and ending.
Launch, Deliver
Once we’ve successfully identified a winning customer profile, we start to build out a series of data-based audiences to acquire new customers.
We cover all aspects of business development
Our goal is to revamp and remodel your site to increase your conversion rate, average order value, add to cart rate, engagement, the response rate to your calls to action and the capture of additional customer information will decrease bounce rate.
NATIVE MOBILE
Our web team works both independently on web apps and in collaboration with other teams on backends for mobile apps. Their main technology stack consists of React.js, Node.js, Vue.js, Laravel, and Django.
Analyze
The importance of this phase of the process can’t be stressed enough, without analyzing both your goals and your audience, creating a successful campaign is nearly impossible. Very well could be why you’ve had trouble with past media buying efforts. Your previous agency just didn’t get to know you well enough.
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OFFICES
Florida
6944 Falcon Drive, Pensacola, 32526